‘Don’t put us out of business,’ Buffalo Wild Wings jokes after announcing all-you-can-eat deal

BUFFALO Wild Wings is pleading with customers as a new meal deal is announced.

The beloved sports bar chain announced an all-you-can-eat boneless wings deal on Monday.

The new offering will be offered on Mondays and Wednesdays to in-person diners only.

For those who meet this criteria, they will be treated to endless boneless wings and fries, all for the price of $19.99.

Captioning its graphic post on X announcing the deal, the company jokingly begged its customers to only provide them with one thing.

“Please don’t put us out of business,” Buffalo Wild Wings shared.

According to the post, there are a few parameters for participating in the all-you-can-eat meal.

Once the dish arrives, customers cannot share their food with others, as the cost of the meal is only for one person.

Diners also cannot take away leftovers from the meal after they have finished eating at the restaurant.

Some customers have reported a potential loophole in the restaurant’s rules and conditions, the lack of a deadline.

“Do what!? Sounds like a good day. Thanks for the heads up,” one user wrote on the announcement post.

According to this publication, a person could stay at a restaurant all day and eat on the same bill.

Despite the company’s appeal to customers not to eat them to the point of bankruptcy, it also issued a challenge to diners to eat as much as they can.

In a 30-second video on TikTok, the company asked its customers a question as inspirational and dramatic music played over black-and-white photos of men working out.

“When destiny calls, will you pick up? Or will you let it go to voicemail?” they asked.

“And you will be tested. When that little voice cries, ‘No more boneless wings!’ What are you doing?” the video continued.

“Are you going to let a tiny voice tell you what to do? Or are you going to grab another boneless wing and destroy it with your teeth muscles?”

Many customers plan to take up the challenge.

“I’ve eaten over 40 traditional dishes on multiple occasions. I’m convinced I’m the reason the promotion ended and never came back,” one user wrote about an experience of wing at will that he once had.

“I weigh 394 pounds, plan to hit 400 once I leave $20 for a night’s wing,” shared another.

ALL YOU CAN EAT WASTES

Although Buffalo Wild Wings has turned this into a joke, massive profit losses are a real concern for companies when it comes to this type of deal.

In 2023, Red Lobster launched an all-you-can-eat shrimp offering, aiming to increase foot traffic and revenue; they succeeded on one point.

“We expected a 20% increase in customer traffic, but the actual figure was 40%,” Thiraphong Chansiri, CEO of Thai Union, said in November 2024.

Thai Union owned a 49% stake in the Red Lobster company before seeking to sell it following the all-you-can-eat shrimp deal disaster.

While the restaurant chain expected the deal to attract more people who would then purchase other meals, thereby increasing total sales, it dramatically backfired.

Even Buffalo Wild Wings customers recognized Red Lobster’s plight following their own dance with the deal.

“I think you make more profit than Red Lobster,” one user shared.

Red Lobster faced an operating loss of more than $11 million in the third quarter and $12.5 million in the fourth quarter after their 2023 deal.

The chain suffered a similar loss in 2003 after an all-you-can-eat crab deal left them with a $3.3 million loss in just seven weeks.

More to follow… For the latest on this story, keep coming back to The US Sun, your go-to destination for the best celebrity news, sports news, real-life stories, jaw-dropping photos and must-see stories. videos

Like us on Facebook at TheSunUS and follow us on X (formerly Twitter) at @TheUSSun