Buffalo Trace Announces Pop-Up in Paris

Buffalo Trace Distillery has announced the opening of a temporary pop-up store in Paris this summer.

Located at 36 rue Etienne Marcel in the 2nd arrondissement of Paris (Les Halles district), the completely renovated retail store will offer fans the opportunity to purchase a variety of whiskeys from the world’s most awarded distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye, as well as custom Paris-themed products, some of which can only be found at the pop-up this summer.

“In May of this year, we opened Buffalo Trace London, our distillery’s first international location, and we are honored to continue to engage and educate international whisky lovers with our Paris boutique this summer,” said Ed Bell, Homeplace Director, Buffalo Trace Distillery, in a press release. “While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easy for Paris residents and visitors to learn, explore, try and fall in love with our whiskeys.”

“We know there will be an increase in foot traffic in the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events during their stay in the city.”

Beyond the retail experience, fans of Buffalo Trace Distillery in Paris from July 26 to August 11 will have the opportunity to experience a special, exclusive whiskey tasting highlighting some of the distillery’s rarest and most coveted Weller Bourbon expressions.

Private, free tastings for up to four guests will be offered to a very limited number of visitors. 12 gold coins – a bespoke Weller-themed guest lounge created especially for the experience. Tastings will feature a variety of Weller expressions, including some of the first European releases of the ultra-rare and recently released Weller Millennium.

In order to be eligible to obtain a unique place in a lifetime at 12 gold coinsfans must:

• Follow @buffalotracedistillery_UK_EU
• I like the grid post highlighting the 12 Gold tasting experience
• Identify at least one person they would take with them to the tasting

Show dates and times will be announced sporadically from July 25th to August 11th; interested fans are encouraged to pay close attention to @buffalotracedistillery_UK_EU for updates. Selected winners will be chosen at random from those who have followed the instructions above and notified via DM at least one day (24 hours) prior to their available tasting time slot. They will then have four (4) hours to respond and confirm their interest and participation.

After visiting the Buffalo Trace Distillery, Parisian whisky lovers are invited to stop by the Experimental Cocktail Club Paris (ECC) at 37 rue Saint Sauveur for a special Weller 12 cocktail. Buffalo Trace whiskies, particularly Weller, have enjoyed increased exposure in France in recent years and are featured in several prominent Paris bars, including the ECC.

As part of a two-week residency, running from July 26 to August 10, bartenders from across France will set up shop at the ECC to create bespoke recipes showcasing Weller 12. To learn more, visit https://www.experimentalcocktailclub.com/paris or follow us on Instagram @experimentalcocktailclub.

The Buffalo Trace Distillery Paris boutique is open until August 23. Opening hours are as follows:

• Monday – Saturday 11:00 a.m. – 9:00 p.m.
• Sunday: 12:00 p.m. – 6:00 p.m.

For more information about Buffalo Trace Distillery, visit BuffaloTraceDistillery.com or BuffaloTraceDistillery.co.uk, and stay up to date with events and updates by following on Instagram @buffalotracedistillery_UK_EU.

Learn more: Buffalo Trace to open London Bourbon Experience on May 6

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American company based in Frankfort, Kentucky. The distillery’s rich tradition dates back to 1775 and includes legends such as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery that produces bourbon, rye and vodka on-site and is a National Historic Landmark and listed on the National Register of Historic Places. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com.