Atlanta United Launches Juneteenth Collection

Elements featured throughout the collection include the colors red, blue and white, derived from the Juneteenth flag, and the blossoms of a southern magnolia, symbolizing the history and culture of the South, and the blanket flower, originally from Galveston, Texas. the birthplace of Juneteenth.

Credit: Cam Kirk

Credit: Cam Kirk

The patch the players will wear lists the date June 19, 1865, when some 2,000 Union soldiers arrived in Galveston Bay, Texas, to announce that the more than 250,000 enslaved blacks in the state were free by executive decree.

This date would be known as “June 16.”

On June 17, 2021, President Joe Biden signed a bill officially making Juneteenth of each year a federal holiday.

The Legacy Collection is the club’s first player-led collaboration and combines history with player perspectives as a statement for the club and the city of Atlanta.

Atlanta United players Ajani Fortune, Tristan Muyumba, Xande Silva, Caleb Wiley, Derrick Williams and former player Derrick Etienne provided insight and inspiration to guide the Atlanta United design team from ideation to production.

Credit: Cam Kirk

Credit: Cam Kirk

Skate Noftsinger, Atlanta United’s chief business officer, called the collaboration a meaningful way to celebrate “Atlanta’s vibrant black culture” while honoring the significance of Juneteenth.

“Working closely with our players, we created a collection that reflects their personal experiences and heritage, ensuring the designs are both authentic and impactful,” said Noftsinger.

“We hope this collection will not only resonate with our Atlanta community, but also support the vital work of Black Players for Change.”

Credit: Cam Kirk

Credit: Cam Kirk

Proceeds from the collection will benefit Black Players for Change, an organization comprised of Black players, coaches and staff across Major League Soccer that addresses racial equity gaps in the sport.

The Legacy collection will be available Thursday at the club’s Team Store in Atlantic Station. It will also be available at the Mercedes-Benz Stadium Team Store starting Saturday, during Atlanta United’s home game against Houston.