Nexstar Appoints Humberto Hormaza as Vice President and General Manager of its Broadcast and Digital Operations in Houston, Texas

Experienced broadcast leader will oversee KIAH-TV and cw39.com in the nation’s sixth-largest television market

IRVING, Texas (May 13, 2024) – Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the appointment of Humberto Hormaza as vice president and general manager of its broadcast and digital operations in Houston, Texas (DMA #6), responsible for to oversee the long-term strategy. and the daily operations of KIAH-TV (CW), cw39.com and their associated digital and social media channels. Mr. Hormaza will begin his role on May 13 and report to Ron Romines, Senior Vice President and Regional Director of Nexstar’s Broadcast Division.

Throughout his more than 20-year career in broadcasting, Mr. Hormaza has demonstrated the ability to develop strong, long-term relationships with commercial clients, create new revenue streams and grow both revenue and profits. Mr. Hormaza began his sales career in 2003, as an account executive for WFOR-TV and WBFS-TV, CBS Television Stations in Miami, Florida (DMA #16), where he generated approximately 1 .5 million dollars in revenue and was ranked first. the number 1 station development manager. In 2007, Mr. Hormaza was promoted to Director of Business Development, overseeing new business initiatives and managing the stations’ social media marketing efforts, which generated over $1 million in additional revenue. From 2014 to 2021, Mr. Hormaza was responsible for overseeing Univision’s broadcast properties in Orlando, Florida, serving as Senior Vice President and General Manager of WVEN-TV, WOTF-TV and the radio station WNUE-FM. Under Mr. Hormaza’s leadership, WVEN-TV expanded the news by 90 minutes daily, launching a morning news show, “Despierta Orlando,” and a new midday news show, “Edicion Digital Orlando “.

Mr. Hormaza most recently served as President and General Manager of WTIC-TV (FOX61) and WCCT-TV (CW20) in Hartford, Connecticut (DMA #32), where he oversaw the launch of a new local newscast from one hour to 6 hours. p.m., a new streaming platform, FOX61+, and the station’s rebranding to “Connecticut’s News Station.”

“Humberto’s talent, leadership and experience make him the ideal candidate to lead Nexstar’s broadcast and digital operations in Houston,” said Mr. Romines. “He has proven himself capable of leading the efforts of a large-scale operation and is adept at generating revenue, audiences and profits. He understands what viewers and advertisers need and what will resonate with different audiences across multiple media platforms. I really look forward to working with Humberto as he guides KIAH-TV and cw39.com to even greater success.”

Commenting on his appointment and new role, Mr. Hormaza said: “I am very grateful to Nexstar for giving me this opportunity and I am excited to be moving to Houston. As a CW Network affiliate, I look forward to the new entertainment programming that will air on KIAH-TV this fall, as well as the myriad of live sporting events that we will broadcast, including the the NASCAR Xfinity Series, WWE NXT wrestling and more ACC college football and basketball games. This high-quality programming, combined with Nexstar’s commitment to local news and its ability to create unique multi-platform solutions for advertisers and marketers, gives KIAH-TV and cw39.com a distinct advantage over its competitors in the market. The Houston team has also established a legacy of community service, and I look forward to joining them.”

Mr. Hormaza has been very involved in the media industry and community organizations in every market in which he has lived and worked. While in Hartford, he served as a board member of the Connecticut Broadcast Association and the United Way of Central and Northeastern Connecticut. While working in Orlando, he served on the executive board of directors for the Hispanic Chamber of Commerce of Metro Orlando. He and his wife, Betty, have been married for ten years and have one daughter; they will immediately relocate to the Houston area.

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About Nextstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more of 310,000 hours of programs produced each year by his company. units. Nexstar owns America’s largest local television broadcasting group, comprised of major network subsidiaries, with more than 200 owned or partnered stations in 117 U.S. markets, reaching 220 million people. Nexstar’s national television properties include The CW, the fifth major broadcast network in the United States, NewsNation, the fastest growing national cable news network in the United States, popular entertainment multicast networks Antenna TV and Rewind TV, as well as a 31.3% stake in TV Food Network. The Company’s portfolio of digital assets, including its local television station websites, The Hill and NewsNationNow.com, collectively constitute one of the top 10 digital news and information sites in the United States. For more information, please visit nexstar.tv.

Media Contact:
Gary Weitman
Executive Vice President and Director of Communications
Nextstar Media Group, Inc.
972/373-8800 or [email protected]

Investor contact:
Joseph Jaffoni or Jennifer Neuman
JCIR, Inc.
212/835-8500 or [email protected]

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