2 fair and 2 unfair expectations from Buffalo Bills WR Keon Coleman in 2024

With Joe Brady officially calling the offense full-time, Bills fans should understand how the offense will perform next season. Brady showed a plan in which he uses most, if not all, of the weapons involved, not just one primary weapon. Buffalo’s expected starting receivers for Week 1 are Keon Coleman, Curtis Samuel and Khalil Shakier. They also have Dalton Kincaid and James Cook who are safety valves for Josh Allen in the passing game.

Part of the reason the Bills may have drafted Coleman when they did is because of his contested catching ability. He has the size and hands to go up a jump ball and down it successfully. If the Bills get into the red zone and need a score, it’s realistic to expect that Coleman can lead the Bills into the red zone in receiving touchdowns if Allen throws it to him.

That realistic expectation doesn’t mean he’ll be the best overall rookie, but Coleman is just one of the few receivers in this draft class who landed in a great position. Aside from him, the only other top receivers who have landed in interesting potential positions are Marvin Harrison Jr. with the Arizona Cardinals and Xavier Worthy with the Kansas City Chiefs. The production may be different, but it shouldn’t be too difficult for Coleman to be the most productive wide receiver among all rookies.

When you have a quarterback who can throw it the length of the football field, it’s up to the receiver to have the opportunity to make a big play. Coleman has the talent to make a lot of plays for the Bills and, in Ultimately, he could very well be a bargain for the Bills if he succeeds. His rookie season will set the tone for his career.