TikTok to start labeling AI-generated content as technology becomes more universal

TikTok will begin labeling content created using artificial intelligence when it is uploaded from outside its own platform.

TikTok says its efforts are aimed at combating the spread of misinformation on its social media platform.

“AI offers incredible creative opportunities, but can confuse or mislead viewers if they are unaware that the content was generated by AI,” the company said in a prepared statement Thursday. “Labeling helps clarify this context, which is why we’ve been labeling AIGCs created with TikTok AI effects and asking creators to label realistic AIGCs for over a year.”

TikTok said it was teaming up with the Coalition for Content Provenance and Authenticity and would use its Content Credentials technology.

The company said the technology can attach metadata to content, which it can use to instantly recognize and label AI-generated content. TikTok said its use of the feature began on images and videos on Thursday and would soon extend to audio-only content.

Over the coming months, content IDs will be attached to content created on TikTok, which will remain on the content once uploaded. This will help identify AI-generated content created on TikTok and help people know when, where and how the content was created or edited. Other platforms that adopt content credentials will be able to automatically tag it.

TikTok said it was the first video-sharing platform to put credentials into practice and would join the Adobe-led content authenticity initiative to help promote credentials. adoption of credentials within the industry.

“Our users and creators are very excited about AI and what it can do for their creativity and ability to connect with audiences.” Adam Presser, TikTok’s head of operations, trust and safety, told ABC News. “And at the same time, we want to make sure that people have that ability to understand what is reality and what is fiction.”

The announcement was initially made Thursday on ABC’s “Good Morning America.”

In the past, TikTok’s policy has been to encourage users to tag content generated or significantly edited by AI. It also requires users to label all AI-generated content when it contains realistic images, audio, and videos.

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