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BUFFALO TRACE DISTILLERY CONTINUES ITS GLOBAL EXPANSION WITH BUFFALO TRACE DISTILLERY PARIS – A POP-UP STORE LOCATED IN THE HEART OF PARIS

BUFFALO TRACE DISTILLERY CONTINUES ITS GLOBAL EXPANSION WITH BUFFALO TRACE DISTILLERY PARIS – A POP-UP STORE LOCATED IN THE HEART OF PARIS

FRANKFORT, KY (JULY 16, 2024) – Buffalo Trace Distillery, producer of some of the world’s most sought-after whiskeys including Buffalo Trace Bourbon, Eagle Rare, Sazerac Rye, WL Weller and Pappy Van Winkle, is excited to announce the opening of a temporary pop-up store in Paris this summer. Located at 36 rue Etienne Marcel in the 2nd arrondissement of Paris (Les Halles district), the fully renovated store will offer fans the opportunity to purchase a variety of whiskeys from the world’s most awarded distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye, as well as custom Paris-themed merchandise, some of which will only be available at the pop-up store this summer.

Commenting on the opening, Ed Bell, Director of Homeplace, Buffalo Trace Distillery, said:

“In May of this year, we opened Buffalo Trace London, our distillery’s first international location, and we are honored to continue to engage and educate international whisky lovers with our Paris store this summer. While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easy for Paris residents and visitors to learn, explore, try and fall in love with our whiskies. We know there will be an increase in foot traffic in the city in July and August, and our prime location will give visitors an excuse to go beyond the sporting and cultural events during their time in the city.”

Beyond the retail experience, Buffalo Trace Distillery fans in Paris from July 26 to August 11 will have the opportunity to experience a special, exclusive whiskey tasting event showcasing some of the distillery’s rarest and most coveted Weller Bourbon expressions. Complimentary private tastings for up to four guests will be available to a very limited number of visitors at 12 gold coins – a bespoke Weller-themed guest lounge created especially for the experience. Tastings will feature a variety of Weller expressions, including some of the first European castings of the recently released and ultra-rare Weller Millennium.

In order to be eligible to obtain a unique place in a lifetime at 12 gold coinsfans must:

1. Follow @buffalotracedistillery_UK_EU

2. Like the post of the grid highlighting the 12 Gold tasting experience

3. Identify at least one person they would take with them to the tasting

Show dates and times will be announced sporadically from July 25th to August 11th; interested fans are encouraged to pay close attention to @buffalotracedistillery_UK_EU for updates. Selected winners will be chosen at random from those who have followed the instructions above and notified via DM at least one day (24 hours) prior to their available tasting time slot. They will then have four (4) hours to respond and confirm their interest and participation.

After touring Buffalo Trace Distillery, Parisian whisky lovers are invited to stop by Experimental Cocktail Club Paris (ECC) at 37 rue Saint Sauveur for a special Weller 12 cocktail. Buffalo Trace whiskies, particularly Weller, have seen increased exposure in France in recent years and are featured in several renowned bars around Paris, including ECC. As part of a two-week residency, running from July 26 to August 10, bartenders from across France will set up shop at ECC to create bespoke recipes showcasing Weller 12. For more information, visit https://www.experimentalcocktailclub.com/paris or follow us on Instagram @experimentalcocktailclub.

The Buffalo Trace Distillery store in Paris is open until August 23. Opening hours are as follows:

· Monday – Saturday 11:00 a.m. – 9:00 p.m.

· Sunday: 12:00 p.m. – 6:00 p.m.

For more information about Buffalo Trace Distillery, visit BuffaloTraceDistillery.com or BuffaloTraceDistillery.co.uk, and stay up to date with events and updates by following on Instagram @buffalotracedistillery_UK_EU

About Buffalo Trace Distillery
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The distillery’s rich tradition dates back to 1775 and includes legends such as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye, and vodka on-site and is a National Historic Landmark and listed on the National Register of Historic Places. The distillery has earned 40 distillery titles since 2000 from notable publications such as Whiskey Magazine, Whiskey Advocate Magazine, and Wine Enthusiast Magazine. Its George T. Stagg was named Best Bourbon Whiskey at the 2023 International Whiskey Competition (USA) and its WL Weller 12 YO was awarded Double Gold at the 2023 International Spirits Competition. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com. To download images of Buffalo Trace Distillery, visit http://www.buffalotracedistillery.com/media.