Rawlings® and the Grateful Dead announce new glove collaboration

Iconic baseball brand releases limited edition gloves with focus on legendary rock band

St. Louis, June 11, 2024 /PRNewswire/ – Rawlings Sporting Goods Company, Inc., the official game ball, glove, helmet, face guard and base of Major League Baseball® and creator of the prestigious Rawlings Gold Glove Award®announced a highly anticipated collaboration with the Grateful Dead to create three limited edition glove styles featuring the generation-spanning music group’s widely recognized logos and designs. The gloves were released exclusively on Rawlings.com on June 6 at 11 a.m. EST.th and are also available at Rawlings Experience, the brand’s flagship store in St. Louis, MO.

“We loved our partnership with the Grateful Dead because we both have a long history of innovation that we’ve used over the course of several decades to attract new fans,” said Eric Reinsfelder, vice president of brand and sports marketing at Rawlings. “Our new glove collection with the Grateful Dead is the perfect blend of groundbreaking design and nostalgic elements from two iconic American brands.”

Rawlings special edition gloves consist of three models that feature either the “Skull and Roses,” “Dancing Bears,” or “Steal Your Face” logos that have been popularized over the years by the Grateful Dead’s loyal fans, also affectionately known as “Dead Heads.” These REV1X™ The gloves in the series feature a synthetic backing with a unique technology that creates a stable, three-dimensional shape with a leather heart.® Leather palm for added durability and quality. In addition, each glove is designed with an optimized grid structure that provides variable stiffness in the pinky and thumb area, significantly reducing weight. A laceless web design combined with an adaptive fit system ensures ultimate field capability and a customized, tailored fit. In addition, each glove in the collection is individually numbered.

The Rawlings x the Grateful Dead glove collection was officially launched on Thursday, June 6thth at 11 a.m. EST exclusively on Rawlings.com and at Rawlings Experience, the brand’s newly opened flagship store in St. Louis, MO. The gloves retail for $449.95, with 120 of each of the three styles available.

About Rawlings
Founded in 1887, Rawlings is an innovative, world-leading brand and manufacturer of premium baseball and softball equipment, including gloves, balls and protective headgear. Rawlings’ unparalleled quality, innovative engineering and expert craftsmanship are the primary reasons why more and more professional athletes, national governing bodies and sports leagues are choosing Rawlings. Rawlings is the official baseball, glove, helmet, face guard and base of Major League Baseball.®the official baseball of Minor League Baseball® and the official baseball and softball team of the NCAA® and the NAIA®.

Rawlings acquired Easton Diamond Sports®the official supplier of Little League® Baseball and Softball, Team USA Softball®and USSSA® Softball, in 2020. The company is headquartered in St. Louis. For more information, visit www.Rawlings.com.

About the Grateful Dead
The Grateful Dead is a social and musical phenomenon that evolved into a true American treasure. In 1965, an entire generation gathered in the hundreds and thousands, bound together by shared ideals. This movement created a seamless connection between the band and its fans. As the band toured, the Dead Heads followed. Not because it was part of pop culture, but because it is a true counterculture that still exists today – one that earnestly believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the most concertgoers in the history of the music business and today remains one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with diverse artists, artisans and entrepreneurs who met a growing demand for goods that they associated with the music. Today, the connection is as strong as ever. The band was inducted into the Rock & Roll Hall of Fame in 1994 and received a GRAMMY® Lifetime Achievement Award in 2007. Their total of 2,318 concerts remains a world record. The Grateful Dead recently celebrated their 60th Top 40 album on the Billboard charts, a feat no other group has achieved.

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Source: Rawlings