Niladri Datta joins Buffalo Soldiers as senior advisor

Buffalo Soldiers announced the addition of Niladri Datta as Senior Advisor – Business and Growth. This strategic decision is expected to have a serious impact on the industry.

Datta, a name synonymous with transformative leadership and strategic prowess, brings a wealth of experience and three decades of proven experience to the Buffalo Soldiers. His journey in big business has left a lasting impact on the Indian business landscape, particularly in the consumer durable goods sector, the company said in a press release.

For almost 15 years, Datta was a central figure at LG Electronics where his roles were diverse and influential – including as Chief Marketing Officer (CMO) as well as Head of Product/Modern Commerce/E-Commerce etc. As a leader in the commercial machine washing industry for a decade, he ensured that LG was the leading brand in the consumer durable goods industry.

Before joining Buffalo Soldiers, Datta also made significant contributions to IFB, one of India’s home appliance brands. He held various positions before becoming the head of marketing for all India for seven years and then returning as vice president – ​​responsible for marketing and strategy for two more years. His strategic initiatives during these tenures have not only taken IFB to new heights but also strengthened its market position across the country.

At Buffalo Soldiers, Datta will focus on growing the business and developing strategic initiatives that align with the agency’s vision for the future. His expertise in leading cross-functional teams and deep understanding of Indian market dynamics is expected to bring fresh insights and robust growth strategies, he adds.

“Niladri is not just any addition to our team; he is a powerhouse of strategic acumen and market insight. With him on board, we are all set to redefine how brands interact with their audiences” , said Sumon K Chakrabarti, co-founder and CEO of Buffalo Soldiers. “His vision aligns perfectly with our goals, and his arrival marks a crucial chapter in our journey to becoming an industry leader.” » Buffalo Soldiers is an industry-agnostic agency with leading B2C, B2B, and sports verticals. Datta’s role will be to guide the agency through new challenges and identify growth opportunities, the company said.

“This is a fantastic new chapter in my career and I look forward to contributing to Buffalo Soldiers’ transformational journey and breakthroughs in the world of advertising,” said Datta. “The opportunity to impact the market with a team as dynamic and passionate as this is truly invigorating. »

With Datta’s strategic guidance, Buffalo Soldiers is poised to enhance its services and expand its presence in the competitive advertising landscape. The agency looks forward to benefiting from his extensive experience and leadership as it continues to deliver cutting-edge solutions to its client partners, helping brands make a deeper impact in their marketing journey, the release added.

“Watch this space,” Chakrabarti added, “because with Niladri, we are about to take it to the next level.”