Formal Markets sells all its spaces for the August editions in Atlanta and Las Vegas

Exhibitions and on-site experiences are more plentiful than ever, say organizers of the upcoming editions of Formal Markets in Atlanta and Las Vegas, which aim to offer shoppers two prime opportunities to finalize their seasonal purchases. The exhibitions will take place from July 29 to August 2 at AmericasMart Atlanta and August 11-13 at the World Market Center Expo in Las Vegas.

“Formal Markets offers the most dynamic sourcing experience of the summer, with all resources located under one roof at locations in Atlanta and Las Vegas, giving buyers easy access to the best suppliers in the industry,” said Caron Stover, ANDMORE℠ senior vice president, Apparel.

Two of the industry’s biggest brands – Allure Bridals and Justin Alexander – will be exhibiting exclusively in Atlanta and Las Vegas this summer in new, larger presentations.

Both markets offer daily new buyer orientation sessions and offer comprehensive programs of events, activations and amenities. Ahead of market, Mon Cheri Academy is hosting webinars in June and July to address the issues and opportunities facing today’s bridal retailers.

This August, Formal Markets Atlanta is expanding with more than 200 individual collections on display across three fully-filled floors, and more temporary exhibitions in an overflow space. A complete list of Formal Markets exhibitors can be found at https://www.atlanta-apparel.com/exhibitor/directory.

Formal Markets will host a pre-market bridal launch party, sponsored by Justin Alexander and Allure Bridals on Sunday, July 28. On Wednesday, July 31, an official fashion show and reception at the Fashion Theater on Floor 15 will highlight key trends for Spring/Summer 25, followed by the Top10 Prom after party.

To welcome shoppers during the market week, Formal Markets will offer breakfast and coffee daily, as well as champagne on arrival for the first two days of the market. Additionally, shoppers can enjoy two brand-sponsored activations with giveaways on Market Monday and Tuesday. A complete list of in-market events is available at https://www.atlanta-apparel.com/Attend/Events.

Las Vegas Formal Markets

The third annual Formal Markets Las Vegas is expected to feature more than 90 individual collections. There is a new exhibit layout to facilitate sourcing and enhance events and amenities, at the World Market Center in Las Vegas, August 11-13, 2024.

The sold-out exhibition includes the expansion of several flagship brands to showcase larger collections, including ASHLEYlauren, Morilee and Portia & Scarlett., exclusive participation of Allure Bridals and Justin Alexander, growth of the quinceañera and the start of a new Turkish group of formal brands.

The Las Vegas edition of Formal Markets will feature an expanded lineup of on-site experiences, amenities and events for the social occasion industry, kicking off with a full day of pre-market training presented by Mon Cheri Academy ..

On the first day of the market, Sunday, August 11, attendees can party and buy late at the formal markets kickoff party – Rosé Evening – in the main aisle of the exhibition.

For the first time in August, Formal Markets Las Vegas will offer a trade show organized by category with a themed trade show in each section – bridal, quinceañera and prom – for easy sourcing.

For more information, visit www.formalmarkets.com.