Sports Illustrated Predicts Bills’ Draft Pick Could Be Biggest Failure

In a recent projection, Sports Illustrated identified “five 2024 NFL Draft picks most likely to be busts in the AFC.” SI highlighted concerns about Keon Coleman, the Buffalo Bills’ second-round wide receiver pick out of Florida State, suggesting he has the potential to be the biggest bust in the draft. Despite his impressive physical stature, standing at 6’3″ and weighing 213 pounds, Coleman’s performance metrics present a few red flags that could hinder his success in the NFL.

At the combine, Coleman’s stats didn’t quite fit the explosive profile typically desired in a top NFL receiver. His 4.6-second 40-yard dash is slower for a receiver, raising questions about his ability to create separation from pro cornerbacks. In college, this was evident as he struggled to distance himself from defenders, a crucial aspect of successfully transitioning to the next level. His athleticism score was ranked 35th best wide receiver at the 2024 Combine.

Another point of concern is Coleman’s contested catch rate. Despite having a size advantage in most matchups, his rate was just 33% last season with the Seminoles. This statistic is particularly alarming because it casts doubt on his ability to leverage his physical attributes to secure catches under pressure, a common occurrence in hotly contested matchups with defensive backs.

Other analysts disagree with SI. Chase Daniel of NFL Network liked the selection, stating that Buffalo Bills rookie wide receiver Keon Coleman has “probably the best ball skills in this entire draft.”

For the Buffalo Bills, drafting Coleman is a gamble on his measurable attributes and a testament to their confidence in star quarterback Josh Allen to maximize Coleman’s potential. The team likely views his size and physique as tools that, under the right leadership and strategic use, could turn into significant advantages on the field. However, the transition from college to professional football is fraught with challenges, and some of Coleman’s current skills suggest he may have more difficulty than some think.