Atlanta United increases season ticket prices by 6%

In Atlanta, Doug Roberson reports that Atlanta United season ticket holders will see “price increases” for the 2025 season, with an “average increase of $10 per ticket.” The average ticket price increase is 6%. The season ticket package “will include 18 games: 17 MLS games and one Leagues Cup home game.” Club president Garth Lagerwey said Thursday that he “understands that some ticket holders will be upset about the increase.” Roberson notes that the club is in 10th place in the Eastern Conference. Don Rovak, vice president of sales and service for AMB Sports and Entertainment, said the club expects a “retention rate of at least 90%.”ATLANTA JOURNAL-CONSTITUTION, 7/12).

CAPACITY APPROACH: In Cincinnati, Steve Watkins reported that FC Cincinnati has “averaged 25,252 fans per game” at TQL Stadium so far through 11 MLS home games. The club has six regular-season home games remaining. That figure “represents 99 percent of TQL capacity, which is 25,513.” The club sold out all of its 2024 season tickets, more than 20,000, last fall. FC Cincinnati COO Jeff Smith said the club has “sold out all suites and boxes while meeting its group ticket sales goal.” Watkins noted that the team also sold 1,200 memberships in the first year of its Orange & Blue Reserve program, which gives fans “the first chance to pre-sell tickets and puts them in a position to purchase season tickets in the future.”Cincinnati Business Journal, 11/07).

The club sold all of its tickets for the 2024 season, more than 20,000, last fall.Ian Johnson/Icon Sportswire via Getty Images