Atlanta Falcons digital and production team recognized for Bird’s Eye View series

The Sports Business Journal held its 17th annual Sports Business Awards in New York on Wednesday evening. Sixteen categories were announced, from Brand Activation of the Year (the beauty of the Pop-Tarts Bowl deserved recognition) to Sports League of the Year. One of the winners this year was the Atlanta Falcons and their digital and production team, winning Best in Social Media for their series Bird’s Eye View.

.@SBJis the BEST in social media!#RiseUp! pic.twitter.com/gxC06MAbmr

– Atlanta Falcons (@AtlantaFalcons) May 23, 2024

Shot from the roof of Mercedes-Benz Stadium and edited using motion capture for a video game feel, the Birds Eye View series shattered the Falcons’ internal engagement records and fans’ expectations. team. The first video in the series garnered 30.5 million impressions, 919,700 engagements and 100.9 million video views; the second added 30.9 million impressions, 1.5 million engagements, and 25.8 million video views.

Falcons President Greg Beadles began his acceptance speech by recognizing owner Arthur M. Blank, who received the 2024 SBJ Lifetime Achievement Award during the ceremony.

“We like to push the boundaries, and we are empowered to do so by Arthur and the rest of our leadership,” Beadles said. “This is just one more example of how we can rely on great people and give them the tools to accomplish incredible things.”

Mercedes-Benz Stadium won the Sports Breakthrough of the Year award in 2018 for its F&B experience.

The Birds Eye View series was one of the crowning achievements of a disappointing 2023 season for the Falcons on the field. Seeing Drake London rise above two Tampa Bay Buccaneers to go down with a deep ball or Bijan Robinson leave the ankles of Green Bay Packers defenders on Mercedes-Benz fields was even better hundreds of feet above the playground.

It was different, innovative and quite frankly, a masterpiece to watch week in and week out. Kudos to the Falcons for giving fans another perspective to enjoy their favorite team and the highlights of an NFL season.