‘Please don’t put us out of business’: Buffalo Wild Wings mocks Red Lobster by announcing eye-catching $20 all you can eat deal

Buffalo Wild Wings announced an all-you-can-eat wings deal — while also poking fun at Red Lobster.

The Atlanta-based chain announced a new promotion in a social media post that also appeared to take aim at Red Lobster, which filed for bankruptcy earlier this month.

Buffalo Wild Wings, with 1,300 locations, posted a photo advertising unlimited boneless wings and fries to restaurant customers on Mondays and Wednesdays – for $19.99.

The caption read: “Please don’t bankrupt us.”

The seafood chain offered a similar endless promotion on $20 shrimp, which bosses now blame for its growing losses.

The Atlanta-based chain announced a new promotion on a social media post, which also appeared to be aimed at Red Lobster.

Posting the deal poster above on Instagram, she added a cheeky comment

Red Lobster filed for bankruptcy earlier this month – after announcing last week the closure of nearly 100 restaurants in 27 states.

The company blamed the never-ending shrimp deal, which only happened once a year until it became permanent in 2023.

Although the promotion brought more customers to restaurants, it resulted in millions of dollars in losses because it was simply too cheap.

Seafood lovers devouring plates of shrimp are the main reason Red Lobster majority owner Thai Union lost $11 million in just three months after the deal became permanent in June 2023.

Ludovic Garnier, financial director of Thai Union, said: “We knew the price was cheap, but the idea was to attract more traffic to the restaurants. »

“So we wanted to increase our traffic, and it didn’t work. »

The seafood restaurant chain said in a court filing late Sunday that it had more than 100,000 creditors and its assets were estimated at between $1 billion and $10 billion.

The bankruptcy petition is signed by CEO Jonathan Tibus, a corporate restructuring specialist who took the helm of Red Lobster in March.

Buffalo Wild Wings announced an all-you-can-eat wings deal – while mocking Red Lobster

Red Lobster filed for bankruptcy earlier this month – after announcing last week the closure of nearly 100 restaurants in 27 states.

Buffalo Wild Wings is taking precautions with its all-you-can-eat offering to avoid falling into the same trap.

According to the company’s social media post, the offer is limited to one person per order and cannot be shared.

Taxes, fees and service will also be additional charges, it said, and the promotion is not available with other offers. It lasts until July 10.

Leftovers also cannot be taken home, Buffalo Wild Wings said.