Atlanta’s 2025 season tickets will cost more despite club’s big budget

Atlanta United fans, prepare for change. The Five Stripes faithful will see season ticket prices increase for the 2025 MLS season, The Atlanta Journal-Constitution reports.

The average ticket price will increase by $10 per game, which translates to an overall increase of 6%.

The price increase, detailed in a recent announcement from club chairman Garth Lagerwey, comes amid significant changes at the club, both on and off the pitch.

The new season ticket package for 2025 will include 18 games: 17 MLS games and one Leagues Cup home game.

Price adjustments will vary based on seat category. Club seats will see the largest increase, with an additional $10 per ticket per game, which adds up to an additional $180 for the season.

Non-club reserved seating will increase by an average of $2.70 per ticket per game, representing a total increase of $48.60 for the season. Supporters’ Section tickets will increase by $1.89 per ticket per game, representing a total increase of $34.02 for the season.

Despite the increases, the club wants to maintain a balance between prices and profits. Lagerwey acknowledged: “I understand that some ticket holders are unhappy with this increase.”

We always look for balance, so price/benefit ratio, and we think this is the right balance for us.

What does Atlanta offer season ticket holders who renew their season ticket?

Don Rovak, vice president of sales and service, said he is confident in a high retention rate, expecting at least 90% of current season ticket holders to renew their subscriptions.

Season ticket holders renewing their subscription will continue to receive several benefits, including a complimentary Apple MLS Season Pass.

The club will also cover tickets for away matches (excluding Inter Miami), a ticket transfer program and a new buyback program for unused tickets.

The buy-back program is particularly interesting. It allows fans to receive credits for the following season if they are unable to attend certain games. The initiative is part of a broader effort by the club to offer flexible options to its loyal supporters.

Challenges on the pitch and their impact on the club

Atlanta United currently sits 10th in the Eastern Conference, a position that has led to significant changes within the team.

The club recently fired manager Gonzalo Pineda and sold key players like Giorgos Giakoumakis and Thiago Almada. Another notable player, Caleb Wiley, is reportedly on the verge of being sold. Additionally, the team was knocked out of the US Open Cup by USL team Indy Eleven.

Addressing those challenges, Lagerwey commented: “We’ve taken players out of the team, it’s not as good as it was two months ago. But it’s a really cool opportunity now because now we can do fun things. Now we can add players that are going to be here for a long time.”

He reassured fans that the current phase is part of a longer-term strategy. “I understand why people are nervous and say, ‘Lagerwey has no idea,’ but I’ve done this before and with decent results.

I would ask people to be patient and see how we come out the other side, not just of this period of handoffs – I would say probably two or three years from the finished product where I want to get us – but… we’ve been through the subtraction part. And now we have to add, and adding parts, I can assure you, is a lot more fun than subtracting.

Photo credit: IMAGO / Icon Sportswire