Atlanta Dream Announces Mielle Organics as Exclusive Textured Hair Care Partner

Exclusive Textured Hair Care Partner to Engage Community and Support Dream Players

ATLANTA, GA / ACCESSWIRE / July 11, 2024 / Today, the Atlanta Dream announced a strategic partnership with Mielle, a hair care brand specializing in high-quality, certified organic products. Mielle, also the first official textured hair care sponsor of the WNBA, will be the exclusive textured hair care partner of the Atlanta Dream, marking Mielle’s first partnership at the team level.

Through this partnership, Mielle will support the Atlanta Dream’s Black Business Symposium, which aims to support Black-owned businesses and provide resources to entrepreneurs. Additionally, Mielle will provide merchandise to Dream players and offer fans the opportunity to win branded merchandise and products during in-game activations at Dream home games. Mielle will also be featured on video boards and signage throughout Gateway Center Arena.

“The Dream is proud to partner with Mielle, a company that remains committed to quality hair care products,” said Laila Brock, Dream’s Senior Vice President of Strategic Partnerships and Community Impact. “We strive to work with companies that aim to make a positive impact on the community. This new partnership with Mielle will not only help us serve the Atlanta community, but it will also have a lasting impact on our athletes, our franchise and our fans.”

“We are thrilled to continue expanding our WNBA partnership with the Atlanta Dream and the world’s best women’s basketball athletes,” said Omar Goff, President of Mielle. “At Mielle, we share a common vision with the Dream: supporting these exceptional athletes at the highest level and providing them with the tools and resources they need to succeed on and off the court. We believe every athlete deserves to look and feel their best, and we are committed to providing innovative, high-quality hair care solutions that meet their unique needs.”

Stay tuned to the Dream’s social channels throughout the season for co-branded content. For more information about Mielle Organics, visit mielleorganics.com and follow @mielleorganics.

About the Atlanta Dream
Founded in Atlanta in 2006, the Atlanta Dream is the only WNBA franchise in the Southeast, playing its home games at the Gateway Center Arena @ College Park. Dream games are broadcast locally on Peachtree TV and simulcast on Peachtree Sports Network throughout the state of Georgia. Since 2009, Dream teams have produced 11 WNBA All-Stars, earned three first-place regular season finishes, earned nine playoff bids and made three WNBA Finals appearances. For more information on the Dream, visit dream.wnba.com and follow @AtlantaDream on Facebook, Instagram, X and TikTok.

About Mielle
Founded in 2014 by CEO Monique Rodriguez, Mielle is a popular global beauty brand founded by Black women and led by women that relies on natural ingredients. With a strong focus on incorporating healthier ingredients as “roots to results,” Mielle Organics’ beauty collection is designed with Black women in mind. Their products are available in over 100,000 stores across the United States at retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.

Contact details

Bryan Harris
Communications
(protected email)
877-977-7729

SOURCE: The Atlanta Dream

View the original press release at newswire.com.