Radio Bilingüe reaches a new “frontier” with Buffalo Signal

Latin American public radio network Radio Bilingüe is expanding into Canada with a new signal in Western New York. Sin Fronteras WNY, in collaboration with Buffalo Toronto Public Media, launched Radio Bilingüe on 88.7 WBFO-HD3.

With a mix of local shows and sponsors to be announced in the coming months, programming will include a mix of music, news, information and forums, broadcast in Spanish, English, Mixteco and Triqui. Listeners will be able to stream Radio Bilingüe content via website, smart speakers and mobile phones later this summer.

In May, the channel named José Martínez Saldaña as the channel’s first new director since founder and executive director Hugo Morales founded the group 45 years ago,

Casimiro Rodriguez, President and Founder of the Hispanic Heritage Council of Western New York and Sin Fronteras WNY, said, “This is a monumental step forward in providing Hispanic/Latino programming to our growing Hispanic community here in WNY, and we are grateful for the partnership with Buffalo Toronto. Public media.

“This project has been in the works for many years and I am delighted that it has finally come to fruition. We already have a local talk show program in production and several sponsors have signed on. It won’t be long before our local community hears local voices at the station.

Tom Calderone, CEO of Buffalo Toronto Public Media, commented, “Similar to our adaptive sports initiatives and WBFO’s What’s Next, Radio Bilingüe closely aligns with Buffalo Toronto Public Media’s mission to support communities typically overlooked by traditional media. Through this partnership with Sin Fronteras WNY and the Hispanic Heritage Council, Radio Bilingüe will serve and celebrate our Latino audience from southern Ontario to the South.