Dainese Group announces official opening of Atlanta store

Dainese Group’s new D-Store in Atlanta features a wide range of the company’s cutting-edge motorcycle clothing, including leather suits, jackets, pants, gloves, boots and advanced protective gear.

Visitors to the Atlanta D-Store can explore Dainese’s Custom Works program and design their dream racing suit with full customization, including colors, graphics, logos and more. The innovative AGV range of helmets will also be available, including the just launched Streetmodular, K6, Pista GP RR Limited Edition helmets as well as the AX-9 and Legends collection. As well as the complete 2023 footwear collection for TCX boots designed with maximum protection and comfort on – and off-road, for all four seasons.

“Each Dainese store across the country is its own unique experience; the Atlanta store is proof of that, and we are very excited to open our doors in this diverse and dynamic city that is one of the most enthusiastic markets for the motorcycle industry,” says Louis Ortega, Director general of Dainese North America. . “We look forward to seeing our new location become a premier destination for the Atlanta area’s vibrant motorcycle community, providing opportunities for group rides, events and fostering community connections.”

Dainese Atlanta is conveniently located at 2905 Cobb Pkwy SE Suite 110, Atlanta, GA 30339, just off the 75 Cumberland Mall exit. In addition to the store’s retail offerings, Dainese Atlanta says it will host regular group rides and meet-ups, fostering a sense of community among local riders.

The official opening party will take place on Saturday, May 11, from 12 p.m. to 6 p.m.