Nike Releases Vibrant New Shoe Designed By Bills WR Keon Coleman

Keon Coleman is a believer in self-expression, a completely unique and utterly authentic individual who has quickly won over Western New York devotees with his authenticity. He made a lasting first impression during his introductory press conference after the Buffalo Bills selected him with the 33rd overall pick in the 2024 NFL Draft, speaking the good word when it comes to smart shopping and chocolate chip cookies. He showed off his inner Picasso a few weeks later by hilariously painting the team logo during the NFLPA Rookie Premiere, with his inspired version of the insignia quickly becoming a meme among fans.

Coleman has once again showcased his artistic side, this time in an official collaboration with sportswear giant Nike. The rookie recently designed a shoe for the company, the “Nike Dunk Low Unlocked By Keon Coleman,” which you can get your hands on for $160.

Check out some images of the kicks below. If you would like to purchase a pair, you can do so through this link.

Related: Bills could strengthen secondary and use salary cap space on four-time All-Pro

If you don’t feel Coleman’s syndrome exact design, Nike allows you to personalize shoes before purchasing them, giving you the opportunity to collaborate (indirectly) with Buffalo’s new wide range.

A Coleman-designed Nike shoe may be the first of many big-name endorsements the 21-year-old will get, assuming he can ultimately match his production. The 6-foot-3 wide receiver, who caught 50 passes for 658 yards and 11 scores last season at Florida State, joins a revamped Bills receiving corps that parted ways with Gabriel Davis and perennial Pro Bowler Stefon Diggs in the offseason, meaning there’s an opportunity for immediate production.

He’s struggled to consistently create separation at the college level and is generally a bit raw, but given his athletic profile, Buffalo is confident he can turn the malleable ball of clay into something special. This will give him every chance to make an early impact, as he projects as the team’s immediate X-receiver; The rookie has already made an impact on quarterback Josh Allen, with the signal-caller recently telling reporters that Coleman has “the tools needed” to be a top player at the professional level.

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